PAS AWARDS 2017
Presented
by Nurpur and powered by Jazz in association with A-Plus, this year, the award
show featured the 19 regular categories, along with the introduction of the two
(2) new award categories “Campaign for Good” and “Corporate Campaigns”. PAS
received an overwhelming response of more than 324 entries form the agencies
and brands all across Pakistan. The digital avenue also showcased an increase
number of entries, making the medium all the more competitive in the running to
win the PAS Awards 2017.
The
PAS Lifetime Achievement Award was given to one of the eminent pioneers of the
advertising industry Anwar Rammal for his dedication and passion in the field of
advertising. The award was presented by the honourable Vice Chairman of PAS Mr.
Amir Paracha and Mr. Saqib Zia, General Secretary of PAS.
The host for the award ceremony
was Ahmed Ali while the show featured mesmerizing performances by Noori,
Sara Haider, Nausheen Shah, Junaid Akram, Khawatoons and Mooroo. The
celebrations ended with an all aligned mega staged National Anthem performance.
In strategic partnership with ESP
Group M and Urdu 1 as the official broadcast partner, the show was directed by Faraz
Lodhi. The Red carpet was hosted by Sana Shakir and celebrity management was
done by Moiz Kazmi. While the event was managed by Goosebumpz,
Apart from these exciting performances the show also
featured a dazzling line up of award presenters both from the advertising and
the entertainment industry like Shazia Syed, Chairperson Unilever Pakistan, Shahbaz
Maqsood Khan, Director Marketing Jazz, Aamir Ahsan, CFO Nurpur, Fuad
Chundrigar, CEO Asian Foods Industries, Naveed Asghar CMO Habib Bank Ltd., Imran
Aslam, President Geo TV Network, Imtiaz Ali, Head of Marketing & Sales
Suzuki Motors, Aly Mustansir, Chairman PAS, Tajammul Shaiftah CMO SSI, Sarmad Ali, President APNS, Abrar Hasan, Former
Chairman PAS, Atif Bajwa, President and CEO Bank Alfalah, Fahad Mansoor Zuberi,
Director Marketing AAJ TV, Dr. Hasan
Waqas Rana, Film Producer and Director, Batool Rizvi, Editor Visage, Jami
Mahmood, Film Director, Azad Films, Shahzeb Mehmood, CEO Reckitt &
Benckiser Pakistan, Nadia Hussain, Shaista
Lodhi, Omer Shahzad, Tapu Javeri, Atiqa Odho, Faria Bukhari, Nausheen Shah, Angie
Marshall, Rubab Masood and Momal Shiekh.
Other
partners at PAS Awards 2017 included Unilever Pakistan, Suzuki Motors, Shan
Foods Kinetic, Dunya TV, Aaj TV, Bank Al-Falah, Geo TV, News 1, Skin care, Jang
Media Group, Phsiogel GSK and Cola Next.
Event by: Goosebumpz
Celebrity Management: Moiz Kazmi
Styling: Angie Marshall
About PAS:
Pakistan Advertisers Society is
a professional organization dedicated to furthering creative excellence in the
communications industry promoting information, communication and education for
the percussion community. PAS is highly supported by the industry stakeholders
including Pakistan Newspapers Association (APNS), Pakistan Broadcasters
Association (PBA) and Advertising Association of Pakistan (AAP). It administers
the distinguished PAS Awards every year with the goal of raising awareness and
standard of advertising and marketing to go beyond the ordinary.
About PAS
Awards
The PAS Awards evolved through
a need to recognize and celebrate creativity, innovation and those pushing the
bounds of creative excellence in all forms of emerging media. The competition
is one of the initiatives of Pakistan Advertisers Society (PAS) that celebrates
and acknowledges ‘ideas that works’. For over a period of time it has set some
benchmark and is all set to explore the innovative ideas all the way. Entering
the 7th season and established itself as one of the most premier
award programmes, where it commits to aspire young professionals, celebrating the success of the Pakistani
marketing and advertising industry.
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