Uber Becomes More Affordable Prices
Lahore,
06 April 2016: As of 6th April 2016, Uber will be reducing rates on UberGO in
Lahore and Karachi by up to 20%. This means that not only will riders pay less
for their trips but driver-partners will earn more through increased demand.
Over the years, we’ve learned
that the single most effective way to help driver-partners get more trips is to
reduce prices for riders.
Higher demand means
driver-partners will spend more of every hour moving people, less time waiting
around and therefore get more money. This is exactly what happened when we
reduced fares in cities such as Nairobi, Kenya and Bucharest, Romania. The
increase in rider demand meant payments to driver-partners using Uber went up.
Hundreds of thousands of riders
across Pakistan already use Uber to get from A to B while Tens of thousands of
drivers now use the Uber app across Pakistan.
We are committed to making Uber
the most affordable option to move around and our experience shows us we can
make that happen while making Uber the best possible app for driver-partners to
earn a living.
While
these price cuts are beneficial for riders, they are ultimately designed to
help Uber driver-partners. This is because a driver-partner who is logged into
the Uber app is doing one of three things: sitting idle while waiting for a
trip, on their way to pick up a rider, or carrying a rider to their
destination. Only the third scenario is when a driver-partner is earning a
fare.
Speaking
about the price cut General Manager for Uber in Pakistan, Safee Shah, explains,
“We are committed to driver-partners and that Uber remains an attractive option
for them - without them, we can’t help keep our Pakistani cities moving. We
believe these price changes will help increase demand - meaning more paying
passengers in drivers-partners vehicles and less dead kilometers between paying
trips.
And while
each city adjusts to the new prices, we are putting in place payment guarantees
for driver-partners. Partner economics will be closely monitored, every day, to
ensure that drivers using our app continue to thrive.”
He
further added, “In line with our global business we will be introducing a new
category, UberX, wherein riders will have access to more premium cars at
reasonable prices.”
With the
introduction of UberX, riders will now have three types of rides available to
them through the Uber app, UberGo, UberX and UberAuto. This is
in line with our philosophy of providing riders with multiple options at
different price points, and in doing so generating more economic opportunities
for drivers-partners.
Uber has
communicated these changes to driver-partners through dedicated focus groups across
Lahore and Karachi, information sessions and email. With these changes, Uber
hopes even more people in each of the cities we operate will chose to leave
their car at home and let Uber help them get where they need to be.
Old UberGofares vs New fares
Pakistan
price cut details below:
·
Old fares:Rs. 100 base, Rs. 6.84 per
KM, Rs. 3.15 per minute, Rs. 150 minimum, Rs. 150 cancellation
·
New fares after Price Cut: Rs.80
base, Rs. 5.59 per KM, Rs. 2.50 per minute, Rs.120 minimum
-Ends-
About
Uber
Uber’s mission
is to help people get a ride at the push of a button - everywhere and for
everyone. We started in 2009 to solve a simple problem - how do you get a ride
at the touch of a button? Six years and over a billion trips later, we’ve
started tackling an even greater challenge: reducing congestion and pollution
in our cities by getting more people into fewer cars.
The Uber
network is now available in over 450+ cities in over 75 countries spanning 6
continents. To request a ride, users must download the free application for
Android, iPhone, Blackberry 7, or register for Uber at www.uber.com/go. For
questions visit www.uber.com
More information:
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