Women's World Banking announce partnership With JazzCash
Islamabad, 4 April, 2017:JazzCash,
Pakistan’s premiere financial services provider and global nonprofit Women's
World Bankingtodayannounce a partnership to promote women’s financial inclusion
across Pakistan.With funding from
the Bill & Melinda Gates Foundation, the partners will
work to increase low-income women’sadoption and use of digital financial
services, particularlythe JazzCash mobile account.
Commenting
on this partnership, Aniqa Afzal Sandhu, Chief Digital and Financial Services
Officer of Jazz, said,“We are delighted to partner with Women’s World Banking,
as they have done pioneering work on empowering women financially in other
markets. We look forward to the research findings astheywill enable JazzCash to
increase financial inclusion of the marginalized and disenfranchised women
across Pakistan.”
“We commend JazzCash for seeing women’s
longstanding financial exclusion as we always have: an opportunity rather than
an obstacle,” said Mary Ellen Iskenderian, President and CEO ofWomen's World
Banking. “With amobile savings tool like JazzCash, a
woman, who may not have otherwise had access, can open a bank account in her
own name without taking time away from her busy day. She can plan for her
future, build a safety net for times of crisis, and even grow her business.”
The project will engagenonprofit behavioral
design and research firm ideas42 and will leverage global best practices in reaching
women withdigital financial services, including Women’s World Banking’s
projects in Nigeria and other markets.The results will have a global impact as
well,not only building understanding of howdigital financial services work for
low-income women in Pakistan, butalso informingsimilar initiatives to reach
unbanked women regionally and globally.
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